The case for media as marketing with Corey Haines
Corey Haines shares his insights on why to market as a media company and position yourself to become the platform for arbitrage.
“The rules change, the opportunities change. And so you don't want to build your castle on a big plot of sand, right? You want to have a strong foundation. And ideally, you want everything to funnel back to an owned means of distribution.” - Corey Haines
In today’s episode, we are joined by Corey Haines, the founder and creator of Swipe Files. In this episode, he will talk about the idea of marketing like a media company. It's his mission to help people with exceptional products, services, and content get the attention they deserve. He’s "stair-stepping" his way to entrepreneurship, building a portfolio of small bets to optimize for autonomy, mastery, and purpose. Previously Head of Growth at Baremetrics and first marketing hire at Cordial. He consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, and Riverside.fm, Holloway, Beamer, and Timetastic.
In today’s episode, we are joined by Corey Haines, the founder and creator of Swipe Files. In this episode, he will talk about the idea of marketing like a media company. It's his mission to help people with exceptional products, services, and content get the attention they deserve. He’s "stair-stepping" his way to entrepreneurship, building a portfolio of small bets to optimize for autonomy, mastery, and purpose. Previously Head of Growth at Baremetrics and first marketing hire at Cordial. He consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, and Riverside.fm, Holloway, Beamer, and Timetastic.
Tune in now and learn more about how you can market like a media company!
Watch this episode on YouTube
In this conversation:
Watch this episode on YouTube
In this conversation:
Corey Haines:
Corey's company, Swipe Files
Brian Casel:
Brian’s company, ZipMessage
Brian on Twitter: @casjam
Thanks to ZipMessage
ZipMessage (today’s sponsor) is the video messaging tool that replaces live calls with asynchronous conversations. Use it for free or tune into the episode for an exclusive coupon for Open Threads listeners.
Quotes:
Quotes:
“Too many people kind of harp on this idea of like, oh, you got to focus, focus, and only do one thing and just hammer at that. But early on, you got to explore, you know, and you got to put a lot of stuff out there that people will start to know you.” - Brian Casel
“The best marketing looks like building a media company or just like doing things as if you were a media company.” - Corey Haines
“The rules change, the opportunities change. And so you don't want to build your castle on a big plot of sand, right? You want to have a strong foundation. And ideally, you want everything to funnel back to an owned means of distribution.” - Corey Haines
