The case for media as marketing with Corey Haines

Corey Haines, founder and creator of Swipe Files, shares his insights on why to market your business as a media company and position yourself to become the platform for arbitrage. He’s "stair-stepping" his way to entrepreneurship, building a portfolio of small bets to optimize for autonomy, mastery, and purpose.

Brian and Corey's conversation was recorded on April 25, 2022.

Brian's update was recorded on May 6th, 2024.

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My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

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Creators and Guests

Brian Casel
Brian Casel
Teaching product skills at | founder @Clarityflow | co-host of
Corey Haines
Corey Haines
SaaS Marketing • Cofounder • Cofounder • Creator
The case for media as marketing with Corey Haines
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