Year 1 of marketing a new SaaS with Joe Howard (Driftly)
Joe Howard of Driftly App joins us on today's episode. He'll talk about how he's hacking through marketing to get through the first year of a new SaaS.
“Everybody wants a million customers, right? I'm sure, like, I'd love a million customers, but, but the reality is, when you start, like, how are you gonna get your first 10 customers, it's gonna take a little bit of like, work. And that's just like the reality of it, the end. And the easy way to get your first 10 is to just like personally do is reach out.” Joe Howard
You won't be able to acquire hundreds or even thousands of customers in just a snap. It will take a lot of time, effort, and the right marketing methods to reach out to potential customers.
You won't be able to acquire hundreds or even thousands of customers in just a snap. It will take a lot of time, effort, and the right marketing methods to reach out to potential customers.
Joe Howard of Driftly App joins us on today's episode. He'll talk about how he's hacking through marketing to get through the first year of a new SaaS.
Tune in to this episode and learn more on how you can market a new SaaS and get more potential customers!
Watch this episode on YouTube
Watch this episode on YouTube
In this conversation:
Joe Howard:
Joe's Company: Driftly App
Joe on Twitter: @JosephHHoward
Brian Casel:
Brian’s company, ZipMessage
Brian on Twitter: @casjam
Thanks to ZipMessage
ZipMessage (today’s sponsor) is the video messaging tool that replaces live calls with asynchronous conversations. Use it for free or tune into the episode for an exclusive coupon for Open Threads listeners.
Quotes:
“I have my developers who helped push on features. But the thing like, like onboarding, requires some dev work, but like, I'm able to build it. That's sort of like a luxury that I have that a lot of teams don't have, you know, because like a lot of teams need to be pushing on the bigger features. But they don't want to spend their developers' hours on these like onboarding tweaks or this or that. Yeah, so I could work on these like tiny technical marketing stuff.”
Quotes:
“I have my developers who helped push on features. But the thing like, like onboarding, requires some dev work, but like, I'm able to build it. That's sort of like a luxury that I have that a lot of teams don't have, you know, because like a lot of teams need to be pushing on the bigger features. But they don't want to spend their developers' hours on these like onboarding tweaks or this or that. Yeah, so I could work on these like tiny technical marketing stuff.”
“The things I'm focused on much more this time is that like, really, really high quality of content, all-encompassing, but also, like, concise, you know, not long for length sake, but just like as comprehensive as possible, but getting directly as possible too.”
“Everybody wants a million customers, right? I'm sure, like, I'd love a million customers, but, but the reality is, when you start, like, how are you gonna get your first 10 customers, it's gonna take a little bit of like, work. And that's just like the reality of it, the end. And the easy way to get your first 10 is to just like personally do is reach out.”
“If you're not going to create a message, then you're not going to share it with someone and then you're not going to get the value of having your first async conversation.”
