Building and selling a business is not a one-day decision, it is a gradual process of moving yourself out of the system and delegating someone to do the tasks you were once doing.

In today’s episode, we are joined by Laura Roeder the founder of a new SaaS product Paperbell. She revisits how she build and later decide to sell Meet Edgar (her previous company) and the business skills and discernment she had while creating and selling her previous company.

Brian and Laura's conversation was recorded on May 30, 2022.