“As the business owner, you're always responsible for it. Even if you have a team running it, if somebody quits, you still have to dive in and replace them. You know if something goes wrong, even if no one's ever calling you, the responsibility of the business ultimately lands on you.” - Laura Roeder

Building and selling a business is not a one-day decision, it is a gradual process of moving yourself out of the system and delegating someone to do the tasks you were once doing. In today’s episode, we are joined by Laura Roeder the founder of a new SaaS product Paperbell. She revisits how she build and later decide to sell Meet Edgar(her previous company) and the business skills and discernment she had while creating and selling her previous company.

Watch this episode on YouTube

In this conversation:

Laura Roeder:
Laura's Company: Paperbell
Laura on Twitter: @lkr

Brian Casel:

Brian’s company, ZipMessage

Brian on Twitter: @casjam

ZipMessage (today’s sponsor) is the video messaging tool that replaces live calls with asynchronous conversations.  Use it for free or tune into the episode for an exclusive coupon for Open Threads listeners.

Quotes:

“SEO is magical, it gets better over time for less money. If you have a nice shot at doing SEO work, any business should start from there. ”