Building a Courses Business with a YouTube audience with Kevin Powell

Kevin Powell returns to the show where we talk about the business side of his work as a YouTuber and teacher of front-end development and CSS. 

Brian and Kevin’s conversation was recorded on December 7th, 2023.

Brian's update was recorded on May 6th, 2024.


  • (00:00) - Building a Courses Business with a YouTube audience with Kevin Powell
  • (03:22) - Kevin's ideal customer journey
  • (05:06) - Using call-to-action cards on YouTube
  • (07:23) - Kevin's channels of revenue
  • (11:11) - Running a Discord community
  • (14:15) - Pricing and course organization
  • (19:24) - Once off vs Memberships
  • (21:25) - Deciding what to create next
  • (23:16) - Kevin's 2024 resolutions

Brian's Product Studio
My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

Brian's YouTube channel
Subscribe to my YouTube channel where I'm building products and showing the process.

Brian's Newsletter
Subscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTube
This podcast is on YouTube!  You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Creators and Guests

Brian Casel
Host
Brian Casel
Teaching product skills at https://t.co/slTlMF8dXh | founder @Clarityflow | co-host of https://t.co/pXrCHLdDwe
Kevin Powell
Guest
Kevin Powell
CSS EvangelistHelping people fall in love with CSS:YT: https://t.co/Zw5FMPLKQz Twitch: https://t.co/2HEmoiM37NCourses: https://t.co/BJIftdUnMN
Building a Courses Business with a YouTube audience with Kevin Powell
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