Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur. 

Brian and Colleen recorded this conversation on November 17th, 2023.

• (00:00) - Colleen Schnettler
• (02:50) - Twitter, Conference, and Podcast friends!
• (04:32) - Transitioning between between ideas
• (05:17) - Joining TinySeed
• (06:16) - the ZipMessage to Clarityflow story (as of Nov 2023)
• (17:43) - Emotional Runway
• (19:08) - Choosing a product idea
• (22:55) - Converting a service into a SaaS
• (28:05) - Riding a wave
• (32:02) - Evaluating potential ideas
• (35:36) - Validating ideas before building
• (43:05) - Audience growth vs. not
• (47:12) - What are you optimizing for?
• (52:36) - Survivorship bias
• (54:14) - Looking back on mistakes
• (56:35) - Shipping tiny ideas

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