Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy. 

Brian and Lianna’s conversation was recorded on  December 13th, 2023.

• (00:00) - How Lianna Patch Reinvented Her Copywriting Business
• (03:36) - The evolution of Pubchline copy
• (08:50) - Lianna's main client base
• (10:14) - How to be an ideal client
• (12:51) - How Lianna structures her business
• (17:32) - Offering productized services
• (21:33) - ..And larger projects?
• (22:37) - 2024's roadmap
• (26:36) - Moving from consulting to "passive" revenue

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