Pivoting and Building Awareness for a New Product (in a Competitive Space) with J.R. Farr
Lemon Squeezy, the new platform for building SaaS businesses went through quite a few iterations before J.R. Farr and the Make Lemonade crew figured out what it is and who it’s for… And how to make people aware. Lots of gems in this conversation!
J.R.’s company, Make Lemonade
J.R.’s product, Lemon Squeezy
J.R. on Twitter: @jrfarr
Brian’s company, ZipMessage
Brian on Twitter: @casjam
Thanks to ZipMessage (today’s sponsor). ZipMessage is the video messaging tool that replaces live calls with asynchronous conversations. Use it free or tune into the episode for an exclusive coupon for Open Threads listeners.