Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders. 

Brian and Justin’s conversation was recorded on November 10th, 2023.

• (00:00) - From Founder to Coaching Founders with Justin Ferriman
• (03:14) - Justin's coaching story
• (04:57) - The Know/Like/Trust list
• (06:01) - Ideation to execution
• (07:26) - How Justin is structuring his coaching offerings
• (14:29) - Keeping room for growth
• (16:06) - Justin on marketing his coaching business
• (18:02) - Being active in a community > Hard sell
• (20:51) - Using quality content to build trust

Brian's Product Studio
My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

Brian's YouTube channel
Subscribe to my YouTube channel where I'm building products and showing the process.

Brian's Newsletter
Subscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTube
This podcast is on YouTube!  You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.