Aaron Francis, creator of screencasting.com and prolific YouTuber joins me to talk about his “Era of Maximum Effort”. We get into building products businesses vs. creator businesses, and more.

Brian and Aaron's conversation was recorded on November 16th, 2023.

• (00:00) - Product vs. Creator Businesses with Aaron Francis
• (02:33) - Conversations across podcasts
• (05:06) - Aaron's "era of maximum effort"
• (10:59) - Focus vs. many "small bets"
• (17:26) - What are your goals as a creator?
• (27:36) - The initial business idea really matters
• (31:38) - How to find a break and relax?

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